Evil Elephant Establishment is the ELEFANTBAR ’16 PR-concept created by myself and 3 other students from Aarhus School of Architecture.
ELEFANTBAR is an annual celebratory event in Aarhus arranged by ArkiBAL. The event started in the 70’s to celebrate the Elephant Beer and has been annually growing ever since. Today about 2000 people attend, limited by the size of the venue, and the event reaches more than 150.000 people on Facebook alone. Read more about the event here (in Danish)
We discovered our evil graphical expression within a side project: creating a wearable evil elephant mask. (Unfortunately, the mask were not completed due to time and budget limitations.)
I played a leading role in the project as the other students had limited PR experience. My responsibilities in content creation included the graphical expression (Logo, A1 posters, business cards etc.) video creation, web design, and public relations through our event page on Facebook.
Tap into the different PR contents of the project below.